The WTF (what the fuck) Aesthetic, or the aesthetic of the absurd, is becoming more prominent in the Internet Age. WTF Aesthetic reflects the way consumer-content interaction has changed since the Internet and social media networking has become more commonplace in society. WTF Aesthetic can be seen in Burger King and Starburst commercials, as well as late-night comedy shows such as Tim and Eric’s Awesome Show Great Job
The aesthetics of the absurd are appealing because audiences find themselves unable to pin point the humor in it. The inaccessibility of the material is what makes it cool. Chuck Klosterman, an American author who focuses on American popular culture, describes ‘cool’ as anything that embraces semi-original, semi-elitist cultural artifacts that remain just out of reach to those who desire them.
The adoption of the absurdist aesthetic reflects a greater social change. Technological changed have altered the way in which we interact with our media objects. Because of the Internet, the relationship between content and consumer is no longer a one-way street.